Amazon Prime subscription cost to increase by at least 30%

Amazon Prime will increase its subscription prices in the coming months, including the price of Amazon Prime Video.

An Amazon Prime subscription, which covers the shopping section of Amazon alongside the brand’s video and music streaming services, will increase from $6.99 per month to $9.99 (a 42% increase), with its annual subscription jumping from $59 to $79 (a 33% increase).

The changes will come into effect on May 24, 2023, for new subscribers, and June 28, 2023, for existing Prime subscribers.

“Prime members love the combination of shopping, savings and entertainment in one membership that Prime provides them, and we are committed to continue investing in and growing the value of Prime,” said Amazon Australia’s Head of Prime, Marcos Regalo.

“With the continued expansion of Prime member benefits, and so we can continue growing the offering, we will change the price of Prime,” Regalo said.

The price increase comes off the back of rival streaming services such as Netflix offering a cheaper plan to battle rising costs of living and dwindling subscriber numbers.

Brand	Subscription Type	Advertised Cost^^/month or year
	Monthly Subscription 30-day free trial Your favourite new channels all in one place. Subscribe to premium & specialty channels with no long-term commitments and no additional apps to download. T&Cs Apply. Watch ad free for an extra $2.99/month, cancel anytime. T&Cs Apply. Prime Video Store, even more movies, now available to rent or buy – no Prime membership required. min. cost $9.99 over one month	$9.99 Advertised Cost/month	Get Deal
	Yearly Subscription 30-day free trial Enjoy series, movies and free shipping on millions of products. Save 34% with an annual plan. Watch ad free for an extra $2.99/month, cancel anytime. T&Cs Apply. Prime Video Store, even more movies, now available to rent or buy – no Prime membership required. min. cost $79 over one year	$79 Advertised Cost/year	Get Deal
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