Best-Rated Online Groceries Brand

cns-msc-online-groceries-2024-small

Most Satisfied Customers | IGA

Aussies have rated IGA as number one in Canstar Blue’s brand ratings, with five-star reviews for value for money, availability of products, freshness, deals and specials available and overall satisfaction.

Fact Checked Fact Checked

How we rate online groceries

Our review compares online groceries on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which online groceries brand they think is best!


Canstar Blue surveyed 2,929 Australians for their feedback on the groceries online brand (excluding alcohol) they have ordered from in the last six months. Note: this refers to groceries home delivered, as well as those that you order online and pick up in-store and excludes online delivery services like UberEats.

  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.


Respondents rate their satisfaction with their online groceries(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with the online grocery service as an individual score NOT a combined total of all criteria.
  • Value for money: quality of service for price paid.
  • Website or app experience: process for booking, transaction or use is simple and efficient.
  • Availability of products: good variety, product rarely sold out.
  • Deals or specials available.
  • Freshness: of fruit, vegetables, and meat.
  • Delivery or pick-up: on time, accurate, no missing items, etc.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • IGA
  • Woolworths
  • Coles

Find more detailed information on our Most Satisfied Customer methodology.


Top Online Groceries Brand IGAIGA online

IGA is a network of independently owned grocery businesses that offer shop online convenience for customers of participating stores. IGA’s click-and-collect, delivery or same-day delivery services support local producers, suppliers and communities and are packed in-store by employees who are also local.

About our consumer experts


Rachel Bollerman: Content Producer

This article was written by Canstar Blue Home & Lifestyle Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health . Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.

When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.

 

Meet the Editorial Team

 

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and two years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

 

Meet the Research Team

Past ratings

Here are the previous winners of Canstar Blue’s online groceries ratings:

  • 2023: IGA
  • 2022: Woolworths
  • 2021: IGA
  • 2020: IGA
  • 2019: Woolworths

Latest Supermarket Articles

Average grocery bill Australia

What is the average grocery bill?

Aussies are spending more on groceries in 2024, with the average weekly supermarket shopping bill increasing in all states and territories over the past year, according to new Canstar Blue research. 

Our 2024 survey of supermarket …

– Read more
Are you spending too much on meat each week?

How much do Aussies spend on meat at the supermarket

Meat is a costly part of the weekly shop for many Australians. Weighing up cost, cut and type and choosing which supermarket to purchase from can make a real difference when it comes to quality …

– Read more
Woolworths to ditch ALL reusable plastic bags for good

Woolworths to ditch ALL reusable plastic bags nationwide

Woolworths will stop selling its 15-cent reusable plastic shopping bags nationwide over the next year. It’s the first supermarket to pledge to remove all plastic shopping bags for good.

The reusable plastic shopping bags will be …

– Read more
How to use Woolworths' Scan&Go

How to use Woolworths’ Scan&Go to save time when shopping

Did you know there’s a much faster way to shop and get through checkout queues at Woolworths? 
The Woolies app has a little-known DIY feature − Scan&Go − that allows shoppers to scan grocery barcodes on …

– Read more
Best low-calorie supermarket snacks

Best low-calorie supermarket snacks

Put those tasteless celery sticks away! We know that choosing snacks to keep hunger pangs AND that extra bulge at bay can be hard, especially if you’re short on time or just looking for a …

– Read more