Best-Rated Liquor Retailers

See Our Ratings Methodology.

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Most Satisfied Customers | First Choice Liquor Market

Consumers have picked First Choice Liquor Market as their top choice in Canstar Blue’s latest liquor retailer ratings. First Choice Liquor Market received five stars for checkout experience, store and website layout and presentation, deals and specials available, customer service and overall satisfaction.

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How we rate liquor retailers

Our review compares liquor retailers on customer satisfaction, so you can find out what other Aussies think about the compared retailers before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which liquor retailer they think is best!


Canstar Blue surveyed 1,914 Australians for their feedback on the liquor retailer(s) they’ve purchased alcohol from in-store or online in the last three months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.


Respondents rate their satisfaction with their liquor retailer(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Retailer satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a liquor retailer as an individual score, NOT a combined total of all criteria.
  • Deals and specials available: has regular, attractive discounts on popular or quality brands.
  • Customer service: staff are available, helpful, resolve problems effectively.
  • Product range: variety of product categories, range of product options
  • Store layout and presentation: products are well-presented, easy to find.
  • Website layout and presentation: website is easy to navigate, products are easy to find.
  • Checkout experience: checkout process is fast and/or efficient, multiple payment options available, flexible collection or delivery options.

The winning retailer is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The retailer with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.


Retailers must have received at least 30 responses to be included, so not all retailers in the market have been compared in this survey. The retailers rated in this survey are listed below in order of best overall satisfaction.
  • First Choice Liquor Market
  • Dan Murphy’s
  • Aldi
  • Liquorland
  • BWS
  • Cellarbrations
  • Bottle-O

Find more detailed information on our Most Satisfied Customer methodology.


Top Liquor Retailer Brand – First Choice Liquor Market

First Choice Logo

First Choice Liquor Market is a liquor store chain owned by the Coles Group, and has over 100 stores across Australia. The chain sells a wide range of alcoholic beverages including beer, wine, spirits and premixed drinks. It also has weekly deals and offers available for consumers who are after discounted goods.

For more information on consuming alcohol responsibly, refer to the government guidelines.

Past ratings

Here are the past winners from Canstar Blue’s liquor retailer ratings:

  • 2023: First Choice Liquor Market
  • 2022: Dan Murphy’s
  • 2021: ALDI
  • 2020: Dan Murphy’s
  • 2011: Dan Murphy’s

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