Best-Rated Multipurpose Cleaner Brands

See Our Ratings Methodology.

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Most Satisfied Customers | Gumption

Aussies have rated Gumption as their top pick in Canstar Blue’s latest multipurpose cleaner ratings, with five stars for effectiveness and overall satisfaction.

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How we rate multipurpose cleaner

Our review compares multipurpose cleaners on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which multipurpose cleaner they think is best!


Canstar Blue surveyed 1,947 Australians for their feedback on the multipurpose cleaner they’ve purchased and used in the last 12 months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.


Respondents rate their satisfaction with their multipurpose cleaner brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with multipurpose cleaners as an individual score, NOT a combined total of all criteria.
  • Value for money: quality and quantity of product for price paid.
  • Effectiveness: performs as described when using the recommended amount of product.
  • Packaging:provides sufficient information, easy to use, easy to store, functional
  • Ease of use: process for use is simple and efficient in achieving results
  • Scent: no overpowering or unpleasant scent.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.


Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
  • Gumption
  • Koh
  • Powerforce (Aldi)
  • Bosisto’s
  • Ajax (Spray n’ Wipe)
  • Strike
  • Dettol
  • Earth Choice
  • Pine O Clean
  • Windex
  • Jif
  • Coles Ultra
  • White King
  • Easy Off BAM
  • Green Action (Aldi)

Find more detailed information on our Most Satisfied Customer methodology.


Top Multipurpose Cleaner Brand – Gumption

Gumption Cleaner

Gumption multipurpose cleaner has been made in Australia since 1947. Developed by Clorox Australia, Gumption is available in two scents and sizes; Lemon in 500g and 750g, and Eucalyptus in 500g.

About our consumer experts


Rachel Bollerman: Content Producer

This article was written by Canstar Blue Home & Lifestyle Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology. She has worked in a variety of public relations, marketing and communications roles, gaining experience in community management, social media marketing, blog writing and other styles of copywriting. When she’s not working, Rachel enjoys doing arts and crafts projects at home and spending time with friends.

 

Meet the Editorial Team

 

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

 

Meet the Research Team

Past Ratings

Here are the past winners from Canstar Blue’s multipurpose cleaner ratings:

  • 2023: Koh
  • 2022: Koh
  • 2021: Gumption
  • 2020: Bosisto’s
  • 2019: Coles Ultra
  • 2018: Gumption
  • 2017: Nifti
  • 2015: Earth Choice

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