Best-Rated Fabric Softener Brand

See Our Ratings Methodology.

cns-msc-fabric-softener-2025

Most Satisfied Customers | Anco Soft (Aldi)

Aussies have rated Anco Soft (Aldi) as the top pick in Canstar Blue’s latest dishwashing liquid ratings, with five-star reviews in every category. These are value for money, scent, effectiveness, ease of use, packaging and overall satisfaction.

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How we rate fabric softener brands

Our review compares fabric softener brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which fabric softener brand they think is best!


Canstar Blue surveyed 1,339 Australians for their feedback on the fabric softener brand(s) they’ve purchased and used in the last six months.

  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.


Respondents rate their satisfaction with their fabric softener brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a fabric softener brand as an individual score NOT a combined total of all criteria.
  • Value for money: quality and quantity of product for price paid.
  • Scent: no overpowering or unpleasant scent.
  • Effectiveness: performs as described when using recommended amount of product.
  • Ease of use: process for use is simple and efficient in achieving results.
  • Packaging: provides sufficient information, easy to use, easy to store, functional.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Anco Soft (Aldi)
  • Cuddly
  • Fluffy
  • Comfort
  • Huggie
  • Earth Choice
  • Coles
  • Soften

Find more detailed information on our Most Satisfied Customer methodology.


Top Fabric Softener Brand – Anco Soft (Aldi)

Aldi Fabric Softener

Aldi’s Anco Soft brand has a range of fabric softener products including 4x fabric softener concentrate and regular fabric softener. Anco Soft fabric softener comes in a variety of scents including jasmine, oriental silk and lavender. 

About our consumer experts


Rachel Bollerman: Content Producer

This article was written by Canstar Blue Home & Lifestyle Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health . Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.

When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.

 

Meet the Editorial Team

 

Amy Nghiem: Research Analyst

Amy-Nghiem-Canstart

Amy joined Canstar in 2022, initially gaining significant product and market knowledge as a Product Data Analyst, before moving to the Research team as a Research Analyst. In her role, Amy is responsible for the consumer research ratings, where she spends her days developing surveys, overseeing their implementation and analysing data across a wide range of product and service categories for Canstar’s Customer Satisfaction Awards.

Amy has considerable experience in data-driven roles that require a high level of accuracy while handling large volumes of information. Amy has a passion for understanding the data, and her attention to detail ensures that no nuance goes unnoticed, allowing her to uncover valuable insights and make informed decisions.

Connect with Amy Nghiem on LinkedIn.

 

Meet the Research Team

Past Winners

Here are the past winners from Canstar Blue’s fabric softener ratings:

  • 2024: Anco Soft (Aldi)
  • 2023: Earth Choice
  • 2022: Purity

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