Best-Rated Bed Linen Brand

See Our Ratings Methodology.

cns-msc-baby-linen-2024

Most Satisfied Customers | Adairs

Australian consumers have rated Adairs as their top pick in Canstar Blue’s latest bed linen ratings, with five stars for durability, comfort, fit, design, ease of cleaning and overall satisfaction.

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How we rate bed linen

Our review compares bed linen on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which bed linen they think is best!


Canstar Blue surveyed 1,556 Australians for their feedback on the bed linen(s) they’ve purchased and used in the last two years.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.


Respondents rate their satisfaction with their bed linen brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Value for money: quality and longevity of product for price paid.
  • Durability: resistant to wear and tear caused by frequent use and/or accidental damage.
  • Design: aesthetically pleasing without compromising functionality, fit as expected.
  • Comfort: feel good to sleep in, not hot or scratchy.
  • Ease of cleaning: machine washable.
  • Fit as expected: sizing was accurate.
  • Overall satisfaction: measures consumer satisfaction with bed linen as an individual score, NOT a combined total of all criteria.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Adairs
  • Bed Bath N’ Table
  • Sheridan
  • Spotlight
  • Big W (Brilliant Basics, House & Home)
  • Target
  • Pillow Talk (including Aspire, Habitat and Muse)
  • IKEA
  • Kmart

Find more detailed information on our Most Satisfied Customer methodology.


Top Bed Linen Brand – Adairs

Adairs

Adairs was founded in Victoria in 1918, and has since grown to 140 stores across Australia. The brand’s bed linen range includes quilt covers, coverlets, bed sheets, pillowcases and more.

About our consumer experts


Rachel Bollerman: Content Producer

This article was written by Canstar Blue Home & Lifestyle Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology. She has worked in a variety of public relations, marketing and communications roles, gaining experience in community management, social media marketing, blog writing and other styles of copywriting. When she’s not working, Rachel enjoys doing arts and crafts projects at home and spending time with friends.

 

Meet the Editorial Team

 

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

 

Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s bed linen ratings:

  • 2023: Pillow Talk
  • 2022: Pillow Talk
  • 2021: Bed Bath N’ Table
  • 2020: Sheridan

 

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