Canstar Blue surveyed 993 Australians for their feedback on the women’s razors/razor heads they’re purchased and used in the last six months. Note: this does not include electric shavers.

• The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their women’s razor brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:

• Overall satisfaction: measures consumer satisfaction with a women’s razor brand as an individual score NOT a combined total of all criteria.
• Effectiveness: the razor effectively removed body hair without irritation; it could fit easily into curves such as behind the knee and underarms.
• Design: the razor had both an ergonomic and functional design (i.e. rotating head, twin blades, moisture strip, safety cap, etc.).
• Value for money: the price was reasonable given the quality/quantity of razors.
• Comfort: the razor provided an even and comfortable shave without obvious discomfort or irritation.
• Packaging convenience: the packaging was functional and allowed for easy dispensing and storage.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

• Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
• When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
  • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

1. ALDI
2. Gillette
3. Schick
4. Pure Silk
5. Bic
6. Coles
7. Woolworths

ALDI achieved five-star reviews for effectiveness, value for money, comfort, packaging convenience and overall satisfaction. Gillette, Schick and Pure Silk shared five stars for design, and Pure Silk and Bic shared five stars for packaging convenience.