Aussies have rated Grants of Australia as the top pick in Canstar Blue’s latest toothpaste ratings, with five-star reviews for effectiveness, texture and consistency, packaging, taste and overall satisfaction.
Our review compares toothpaste brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which toothpaste brand they think is best!
Canstar Blue surveyed 2,670 Australians for their feedback on the toothpaste(s) they’ve purchased and used in the last six months.
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Grants of Australia was founded in 1984 in Victoria and is now stocked in major supermarkets as well as pharmacies and health food stores. The brand’s toothpaste range has fluoride, fluoride free, whitening, sensitive and for kids options in a variety of flavours including spearmint, peppermint, strawberry and cinnamon.
This article was written by Canstar Blue Home & Lifestyle Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health . Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.
When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and two years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners from Canstar Blue’s toothpaste ratings:
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