Our review compares toothpastes on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which toothpaste they think is best!
Canstar Blue surveyed 2,638 Australians for their feedback on the toothpaste(s) they’ve purchased and used in the last six months.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Stocking seemingly everything to cater for every family and every room of the house, German supermarket chain ALDI also offers products for the bathroom, including for your pearly whites. Along with its range of toothbrushes, ALDI Dentitex offers toothpastes, including a sensitive option along with an advanced whitening product. The sensitive option is available in a 110g tube, while the whitening option comes in a 140g tube.
Toothpaste does have an expiration date, which is generally about two years after the manufacturing date. You can still technically use expired toothpaste, although it’s not recommended, as it is less effective, with the compounds in the toothpaste breaking down over time.
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners from Canstar Blue’s toothpaste ratings:
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*Prices correct as of publication date.