Aussies have rated Colgate, Oral-B and Dentitex (Aldi) as the top picks in Canstar Blue’s latest toothbrush ratings.
Colgate and Oral-B scored five stars in effectiveness, durability, design and overall satisfaction. Dentitex scored five stars in effectiveness, value for money, design and overall satisfaction.
Our review compares toothbrush brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which toothbrush brand they think is best!
Canstar Blue surveyed 1,932 Australians for their feedback on the regular non-electric toothbrush(s) they’ve purchased and used in the last year.
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Since they first started selling dental products in 1873, Colgate has been a leader in the dental hygiene industry. The brand stocks a range of products from toothbrushes and toothpaste, to mouthwashes, dental floss and more.
Oral-B was founded in 1950 and specialises in dental hygiene and care. Its range includes toothbrushes, electric toothbrushes, toothpastes, teeth-whitening products and more.
Dentitex is a line of oral hygiene products owned and stocked by Aldi supermarkets. This brand offers simple and affordable products including toothbrushes, toothpaste and more. Aldi stock these toothbrushes in a variety of firmnesses and quantities.
Josh Malin is a Senior Content Producer with the Canstar Blue Consumer team. Josh is an experienced SEO and content specialist and previously worked in the comparison industry where he covered health and life insurance. He’s also worked across a range of print, digital and video content for a variety of publications. Josh has a Bachelor of Communications, majoring in Professional Writing from Flinders University. Outside the office, Josh likes to spend his free time at the local markets, the bouldering gym or at home playing video games.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and two years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners from Canstar Blue’s toothbrush ratings:
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