Consumers have rated Colgate as the top pick in Canstar Blue’s teeth whitening product ratings, with five-star reviews for effectiveness, value for money, ease of use and overall satisfaction.
Our review compares teeth whitening products on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which teeth whitening product they think is best!
Canstar Blue surveyed 710 Australians for their feedback on the at-home teeth whitening product(s) they’ve purchased and used in the last 12 months.
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Colgate’s teeth whitening range includes the Optic White and Optic White Pro Series, Advanced Whitening and Sensitive Whitening. In addition to whitening toothpaste, the brand sells whitening mouthwashes, pens, LED teeth whitening kits and toothbrushes.
This article was written by Canstar Blue Home & Lifestyle Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology. She has worked in a variety of public relations, marketing and communications roles, gaining experience in community management, social media marketing, blog writing and other styles of copywriting. When she’s not working, Rachel enjoys doing arts and crafts projects at home and spending time with friends.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
