Best-Rated Period Product Brand

See Our Ratings Methodology.

cns-msc-period-products-2025

Most Satisfied Customers | Libra

Aussies have rated Libra as the top pick in Canstar Blue’s latest period product ratings, with five star reviews for effectiveness, variety and range, packaging and overall satisfaction. 

Fact Checked Fact Checked

How we rate period product brands

Our review compares period product brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which period product brand they think is best!


Canstar Blue surveyed 1,080 Australians for their feedback on the period product brand(s) they’ve purchased in the last six months.

  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.


Respondents rate their satisfaction with their period product brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a period product brand as an individual score NOT a combined total of all criteria.
  • Value for money: quality and quantity of product for price paid.
  • Comfort: comfortable to use/wear for the full recommended duration.
  • Effectiveness: performs as described when using recommended amount of product.
  • Variety and range: good range of product options.
  • Packaging: provides sufficient information, easy to use, easy to store, functional.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Libra
  • Stayfree
  • U by Kotex
  • Coles
  • So Femme (Aldi)
  • Carefree
  • Tom Organic
  • Tampax

Find more detailed information on our Most Satisfied Customer methodology.


Top Period Product Brand – Libra

Libra

Libra is an Australian period product brand that is manufactured in Melbourne and has been operating for over 45 years. The brand’s period products come in period underwear, pads, tampons, liners and pants, as well as options for maternity and teens.

About our consumer experts


Rachel Bollerman: Content Producer

This article was written by Canstar Blue Home & Lifestyle Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health . Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.

When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.

 

Meet the Editorial Team

 

Amy Nghiem: Research Analyst

Amy-Nghiem-Canstart

Amy joined Canstar in 2022, initially gaining significant product and market knowledge as a Product Data Analyst, before moving to the Research team as a Research Analyst. In her role, Amy is responsible for the consumer research ratings, where she spends her days developing surveys, overseeing their implementation and analysing data across a wide range of product and service categories for Canstar’s Customer Satisfaction Awards.

Amy has considerable experience in data-driven roles that require a high level of accuracy while handling large volumes of information. Amy has a passion for understanding the data, and her attention to detail ensures that no nuance goes unnoticed, allowing her to uncover valuable insights and make informed decisions.

Connect with Amy Nghiem on LinkedIn.

 

Meet the Research Team

Past Ratings

Here are the past winners from Canstar Blue’s period products ratings:

  • 2024: Libra
  • 2023: Stayfree
  • 2022: U by Kotex
  • 2021: Tena & U by Kotex
  • 2020: Poise

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