Best-Rated Optical Store Brand

See Our Ratings Methodology.

cns-msc-optical-stores-2024

Most Satisfied Customers | Laubman & Pank

Aussies have rated Laubman & Pank as the top pick in Canstar Blue’s latest optical store ratings, with five-star reviews in all categories. These include customer service, value for money, product range, checkout experience, store layout and presentation and overall satisfaction.

Laubman & Pank

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How we rate optical store brands

Our review compares optical store brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which optical store brand they think is best!


Canstar Blue surveyed 3,222 Australians for their feedback on the optical store brand(s) they’ve been to for an eye test and/or prescription fulfillment in the last two years.

  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.


Respondents rate their satisfaction with their optical store brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with an optical store brand as an individual score NOT a combined total of all criteria.
  • Value for money: quality of products/services for price paid.
  • Customer service: staff are available, helpful, resolve problems effectively.
  • Product range: variety of product categories, range of product options.
  • Checkout experience: checkout process is fast and/or efficient, multiple payment options available, flexible collection or delivery options.
  • Store layout and presentation: products are well-presented, easy to find.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Laubman & Pank
  • Eyecare Plus
  • The Optical Superstore
  • Specsavers
  • Oscar Wylee
  • Bailey Nelson
  • OPSM

Find more detailed information on our Most Satisfied Customer methodology.


Top Optical Store Brand – Laubman & Pank

Laubman&Pank

Laubman & Pank was founded in 1908 and now has over 38 locations across the country. The chain offers eye tests, prescription glasses, sunglasses and contact lenses.

About our consumer experts


Rachel Bollerman: Content Producer

This article was written by Canstar Blue Home & Lifestyle Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health . Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.

When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.

 

Meet the Editorial Team

 

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and two years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

 

Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s optical store ratings:

  • 2023: Laubman & Pank
  • 2022: Bailey Nelson
  • 2021: Specsavers
  • 2020: Eyecare Plus
  • 2019: Eyecare Plus

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