Best-Rated Optical Stores

See Our Ratings Methodology.

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Most Satisfied Customers | Laubman & Pank

Aussies have rated Laubman & Pank as the top pick in Canstar Blue’s latest optical store ratings, with five-star reviews in customer service, checkout experience, product range, store layout & presentation and overall satisfaction. 

Bailey Nelson

Fact Checked Fact Checked

 

How we rate optical stores

Our review compares optical stores on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which optical store they think is best!


Canstar Blue surveyed 2,131 Australians for their feedback on optical store(s) they have been to for an eye test and/or prescription fulfillment in the last two years.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.


Respondents rate their satisfaction with their optical store brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with an optical store as an individual score NOT a combined total of all criteria.
  • Customer service: the customer care team was readily available, helpful (i.e. knowledgeable), and able to resolve problems effectively.
  • Value for money: the prices of prescription and non-prescription products were reasonable given the quality and extent of the range.
  • Checkout experience: the store checkout process was fast and/or efficient, offering multiple payment options and flexible collection or delivery.
  • Product range: the store had a variety of product categories and a wide range of product options.
  • Store layout & presentation: the store was well presented and products were sorted logically for a better customer experience.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.


Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
  • Laubman & Pank
  • Specsavers
  • Optical Superstore
  • OPSM
  • Oscar Wylee
  • Eyecare Plus

Find more detailed information on our Most Satisfied Customer methodology.


Best optical store brands in Australia

  1. Laubman & Pank
  2. Specsavers
  3. Optical Superstore
  4. OPSM
  5. Oscar Wylee
  6. Eyecare Plus

1. Laubman & Pank


Laubman & Pank optical stores

Rating results

Laubman & Pank achieved five star ratings for customer service, checkout experience, product range, store layout & presentation and overall satisfaction as well as a three star rating for value for money.

Editor’s notes

Laubman & Pank has been an Australian owned and run optometrist store since 1908, founded by Carl Laubman and Harold Pank. Now with 39 stores across the country, the chain has grown from providing optometry services in rural Australia to all over the country. Brands and accessories sold at Laubman & Pank include Ray Ban, Prada, Vogue Eyewear and many more. Many of the tests and services provided also include standard eye tests, astigmatism tests, digital retinal scans, OCT scans and more as well as professional advice about caring for your eyes and maintaining their health.

2. Specsavers


Specsavers optical stores

Rating results

Specsavers received a five star rating for checkout experience and four star ratings for all other categories which include overall satisfaction, customer service, value for money, product range and store layout & presentation.

Editor’s notes

Known for their witty ads with the tagline “should have gone to specsavers”, the optical store chain has over 400 stores across Australia and New Zealand. Specsavers not only offers eye tests and eyewear but also audiology services and hearing aids. Its optical services cover basic eye tests as well as professional advice about eye health and care, with its range of glasses brands include Ted Baker, Tommy Hilfiger, Vivienne Westwood, Converse and many more.

3. Optical Superstore


Optical Superstore Optical Store

Rating results

Optical Superstore received a five star rating for value for money, four star ratings for overall satisfaction, customer service, checkout experience and product range as well as a three star rating for store layout & presentation.

Editor’s notes

Optical Superstore is known for its cheaper glasses frames as well as a wide variety of glasses and sunglasses to choose from. Australian owned since 1989, Optical Superstore offers basic eye tests as well as prescription safety glasses and contact lenses. You can find a number of popular brands including Ray Ban, Fila, Emilio Pucci, Guess, Kate Spade and more for sunglasses and standard glasses frames.

4. OPSM


OPSM optical store

Rating results

OPSM received four star ratings for overall satisfaction, customer service, checkout experience, product range and store layout & presentation as well as a three star rating for value for money.

Editor’s notes

Established over 90 years ago, OPSM has grown to over 400 stores across Australia and New Zealand with over 2,500 employees. Using the latest optical technology, OPSM offers services for basic eye testing, treating eye conditions, contact lenses and adjustments and cleaning to existing pairs of lenses. You can find popular brands including Prada, Vogue Eyewear, Burberry, Oakley and many more in OPSM stores so you can select the perfect pair that suits your face and taste.

5. Oscar Wylee


Oscar wylee optical store

Rating results

Oscar Wylee achieved four star ratings for overall satisfaction, checkout experience and product range as well as three star ratings for customer service, value for money and store layout & presentation.

Editor’s notes

Oscar Wylee is a new chain of optical stores, launching in 2012 but gaining popularity in Australia and internationally in Canada and New Zealand. Oscar Wylee’s products cover a wide range of styles and sizes for male, female, child and senior customers with something to suit everyone. You can find styles of glasses including aviator, round, cat eye and more to suit any face shape or style preference in both glasses and sunglasses.

6. Eyecare Plus


Rating results

Eyecare plus received four star ratings for customer service and value for money and three star ratings across all other categories which include overall satisfaction, checkout experience, product range and store layout & presentation.

Editor’s notes

Eyecare Plus are independently owned and clinically driven optical stores that offer eye tests, glasses, sunglasses and contact lenses. Its brands of eyewear include names such as Tom Ford, Swarovski, Furla, Lacoste, Gucci and many more for both sunglasses and glasses. Its eyecare services include the treatments of diseases and conditions including macular degeneration, cataracts, glaucoma and general eye health to name a few.

Compare more products featured in our Most Satisfied Customers Awards

About our consumer experts


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Kate King: Home & Lifestyle Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.

 

Meet the Editorial Team

 

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

 

Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s optical store ratings:

  • 2022: Bailey Nelson
  • 2021: Specsavers
  • 2020: Eyecare Plus
  • 2019: Eyecare Plus

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