Aussies have rated Natio as the top pick in Canstar Blue’s latest cosmetics ratings, with five-star reviews across categories including longevity, value for money, texture & consistency, scent, packaging and overall satisfaction.
Our review compares cosmetic brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which cosmetic brand they think is best!
Canstar Blue surveyed 957 Australians for their feedback on the cosmetic(s) they have purchased and used in the last 12 months (e.g., foundation, mascara, lipstick, blush, eyeshadow, etc.).
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
NATIO is the ‘natural Australian beauty’ company with a range of products covering skincare, makeup, fragrances, sun protection and more. NATIO’s makeup includes foundations, concealers, eyeshadows, eyebrow pencils, eyeliners, blush, bronzers and much more. The brand says its makeup range is comfortable, relaxed and easy to use including a range of shades naturally found in nature. Other accompanying items for cosmetics include makeup brushes, makeup sponges and nail polish.
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners of Canstar Blue’s cosmetic ratings:
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