Best-Rated Cosmetics

Canstar Blue surveyed 957 Australians for their feedback on the cosmetic(s) they have purchased and used in the last 12 months (e.g., foundation, mascara, lipstick, blush, eyeshadow, etc.).

• The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

• Overall satisfaction: measures consumer satisfaction with a cosmetic brand as an individual score NOT a combined total of all criteria.
• Effectiveness: the cosmetic product effectively performed its function when applied correctly (i.e. concealer covered blemishes, mascara lengthened lashes, lipstick added colour to lips, etc.)
• Longevity: the cosmetic product had a long-lasting stay or effect as described on the packaging, and could withstand daily wear (i.e. the product stays on even with a light sweat).
• Value for money: the cosmetic product was reasonably priced given the quality and quantity per bottle/tube/container.
• Texture & consistency: the cosmetic product had the expected texture and consistency for its type (i.e. liquid foundation was smooth, blush came in a packed powder, etc.) and made application easy.
• Scent: the cosmetic product had a pleasant scent that was not overwhelming, or had no distinctive scent if marked unscented.
• Packaging: the cosmetic product packaging had aesthetic appeal and equal functionality (i.e. travel size option, easy dispensing, storage instructions, etc.).

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

• Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
• When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
  • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

• NATIO
• Rimmel
• Too Faced
• Clinique
• Estee Lauder
• Charlotte Tilbury
• Maybelline
• M.A.C.
• L’Oreal
• Revlon
• Benefit
• Australis