Best-Rated Electric Shaver Brand

See Our Ratings Methodology.

cns-msc-electric-shavers-2024

Most Satisfied Customers | Braun

Aussies have rated Braun as the top pick in Canstar Blue’s latest electric shaver ratings, with five-star reviews for performance, durability, design, comfort, battery and charging performance, ease of use and overall satisfaction.

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How we rate electric shaver brands

Our review compares electric shaver brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which electric shaver brand they think is best!


Canstar Blue surveyed 602 Australians for their feedback on the electric shaver(s) they’ve purchased and used in the last three years.

  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.


Respondents rate their satisfaction with their electric shaver brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with an electric shaver brand as an individual score NOT a combined total of all criteria.
  • Value for money: quality and quantity of product for price paid.
  • Performance: performs as described given frequency of use.
  • Ease of use: process for use is simple and efficient in achieving results, instructions are easy to understand.
  • Battery and charging performance: battery performance over device lifetime, multiple charging options, fast charging.
  • Design: aesthetically pleasing without compromising functionality, appropriate size and weight for device.
  • Comfort: fewer cuts and razor burns, does not snag hair.
  • Durability: resistant to wear and tear caused by frequent use and/or accidental damage.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Braun
  • Philips
  • Wahl
  • Remington
  • Gillette
  • Anko (Kmart)

Find more detailed information on our Most Satisfied Customer methodology.


Top Electric Shaver Brand – Braun

Braun Electric Shaver
Braun is a personal grooming brand that sells a variety of electric shavers, stylers and trimmers, epilators and IPL hair removal devices. The brand’s electric shaver range includes options for trimming facial hair, legs and more.

About our consumer experts


Joshua Malin: Senior Content Producer

Josh Malin is a Senior Content Producer with the Canstar Blue Consumer team. Josh is an experienced SEO and content specialist and previously worked in the comparison industry where he covered health and life insurance. He’s also worked across a range of print, digital and video content for a variety of publications. Josh has a Bachelor of Communications, majoring in Professional Writing from Flinders University. Outside the office, Josh likes to spend his free time at the local markets, the bouldering gym or at home playing video games.

Meet the Editorial Team

 

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and two years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s electric shaver ratings:

  • 2023: Wahl
  • 2022: Braun
  • 2021: Philips
  • 2020: Braun
  • 2019: Philips
  • 2017: Braun
  • 2016: Philips
  • 2015: Philips
  • 2014: Braun

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