Aussies have rated Cussons Imperial Leather as the top pick for Canstar Blue’s latest bar soap ratings, with five-star ratings for effectiveness, scent, packaging and overall satisfaction. Cussons Imperial Leather received four stars for value for money.
Our review compares bar soaps on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which bar soap they think is best!
Canstar Blue surveyed 538 Australians for their feedback on bar soap they have purchased from a supermarket or pharmacy and used in the last six months.
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Cussons Imperial Leather is famous for its no-fuss soap that delivers a creamy lather with its distinct signature fragrance. The Imperial Leather soap range is simple, with a classic soap bar and a gentle care soap bar. The classic soap bar is available in a six pack, a four pack and a two pack, while the gentle care soap bar comes in a six pack and a four pack. The brand also sells an aftershave lotion designed for men.
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and two years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners of Canstar Blue’s bar soaps ratings:
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