Best-Rated Bar Soap Brand

cns-msc-bar-soap-2024-2025

Most Satisfied Customers | Cussons Imperial Leather

Aussies have rated Cussons Imperial Leather as the top pick in Canstar Blue’s latest bar soap ratings, with five-star reviews in every category. The categories are effectiveness, value for money, scent, texture and consistency, packaging and overall satisfaction.

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How we rate bar soap brands

Our review compares bar soap brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which bar soap brand they think is best!


Canstar Blue surveyed 489 Australians for their feedback on the bar soap brand(s) they’ve purchased and used.

  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.


Respondents rate their satisfaction with their bar soap brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a bar soap brand as an individual score NOT a combined total of all criteria.
  • Value for money: quality and quantity of product for price paid.
  • Effectiveness: performs as described when using recommended amount of product.
  • Packaging: provides sufficient information, easy to use, easy to store, functional.
  • Scent: no overpowering or unpleasant scent.
  • Texture and consistency: as expected for product.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Cussons Imperial Leather
  • Palmolive
  • Dove

Find more detailed information on our Most Satisfied Customer methodology.


Top Bar Soap Brand – Cussons Imperial Leather

CussonsImperialLeatherBarSoap

Cussons Imperial Leather is an English personal hygiene brand that was established over 100 years ago. The brand’s bar soap range includes the number one original bar soap, scented with patchouli and frankincense, and the number two gentle care bar soap scented with white rose and musk fragrances.

About our consumer experts


Rachel Bollerman: Content Producer

This article was written by Canstar Blue Home & Lifestyle Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health . Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.

When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.

 

Meet the Editorial Team

 

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and two years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

 

Meet the Research Team

Past ratings

Here are the past winners of Canstar Blue’s bar soaps ratings:

  • 2024: Cussons Imperial Leather
  • 2023: Dove & Palmolive
  • 2022: Dove
  • 2021: Cussons Imperial Leather

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