Supermarket Meat Awards 2024
How we rate supermarket meats
For many Australians, grocery shopping involves a stop at the meat aisles to stock up on meals for the week. It’s for this reason that our big supermarket chains compete fiercely to offer the best quality meats at the most competitive prices, which means there’s often only small differences in actual costs. Canstar Blue’s annual review aims to look beyond costs to determine which supermarket chain provides customers with overall satisfaction with their meat purchases. We identify a Most Satisfied Customers award winner in each major meat category – beef, chicken, lamb, pork, fish and seafood – but also give a breakdown of which supermarket shoppers determine is best for each meat subcategory.
Our review compares supermarket meat products on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which supermarket meat product they think is best!
Canstar Blue surveyed 2,441 Australians for their feedback on the fresh supermarket home brand meat and/or seafood products they’ve purchased and eaten in the last month. Note: This refers to supermarket’s own-brand products, not name-brand products purchased in a supermarket and not products purchased from an independent butcher, deli, farmers market or similar, and does not include cooked products such as rotisserie chickens or frozen meat products.
- The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.
Respondents rate their satisfaction with their supermarket meat product(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
- Overall satisfaction: measures consumer satisfaction with a supermarket meat product as an individual score, NOT a combined total of all criteria.
- Value for money: quality and quantity of product for price paid.
- Taste: as expected for the product.
- Freshness: of the meat products.
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.
- Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
- When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
- The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Supermarket meat products must have received at least 30 responses to be included, so not all supermarkets and grocers have been compared in this survey.
Our 2024 customer satisfaction survey saw 23 meat categories rated, covering beef, chicken, lamb, pork and seafood.
Find more detailed information on our Most Satisfied Customers methodology.
Beef Award Winner – Aldi
Aldi was the overall winner of Canstar Blue’s Most Satisfied Customers – Supermarket Meats award for beef for the seventh consecutive year in 2024.
Beef Burgers – Aldi
Aldi topped the beef burger rankings, scoring five stars in all categories: value for money, taste, freshness and overall satisfaction.
Beef Mince – Costco
Costco received five stars in all categories: value for money, taste, freshness and overall satisfaction.
Beef Sausages – Aldi
Aldi scored five stars across all beef sausage categories: value for money, taste, freshness and overall satisfaction.
Beef Steaks – Aldi
Aldi topped the beef steaks category, scoring five stars in all categories: value for money, taste, freshness and overall satisfaction.
Beef Roast – Woolworths and Coles
Woolworths and Coles tied in first for the beef roast ratings. Woolworths scored five stars for value for money, freshness and overall satisfaction. Coles scored five stars for taste, freshness and overall satisfaction.
Chicken Award Winner – Coles
Coles was the overall winner of Canstar Blue’s Most Satisfied Customers – Supermarket Meats award for chicken in 2024.
Chicken Breast – Costco
Costco won the chicken breast ratings with five stars in every category: value for money, taste, freshness and overall satisfaction.
Chicken Wings – Coles
Coles topped the chicken wings rankings, with five stars for taste, freshness and overall satisfaction.
Chicken Thighs – Aldi
Aldi scored five stars in every category in the chicken thigh ratings: value for money, taste, freshness and overall satisfaction.
Chicken Drumsticks – Aldi
Aldi topped the chicken drumsticks ratings, with five stars in every category: value for money, taste, freshness and overall satisfaction.
Chicken Sausages – Woolworths
Woolworths was the winner of the chicken sausage award, scoring five stars in every category: value for money, taste, freshness and overall satisfaction.
Chicken Mince – Coles
Coles was the top chicken mince pick, with five stars in every category: value for money, taste, freshness and overall satisfaction.
Chicken Burgers – Coles
Coles topped the chicken burger ratings, with five stars for value for money and overall satisfaction.
Chicken Roast – Coles
Coles was the chicken roast winner for 2024, with five-star ratings for taste, freshness and overall satisfaction.
Lamb Award Winner – Aldi
Aldi was the overall winner of Canstar Blue’s Most Satisfied Customers – Supermarket Meats award for lamb in 2024.
Lamb Chops – Costco
Costco was the top pick for supermarket lamb chops, with five-star ratings in every category: value for money, taste, freshness and overall satisfaction.
Lamb Cutlets – Aldi
Aldi won the lamb cutlet category, with five stars for value for money, taste, freshness and overall satisfaction.
Lamb Mince – Coles & Aldi
Coles and Aldi tied the lamb mince award. Coles received five-star reviews for taste, freshness and overall satisfaction. Aldi received five-star reviews for value for money, freshness and overall satisfaction.
Lamb Roast – Aldi
Aldi was the top pick in the lamb roast category, with five stars in every category: value for money, taste, freshness and overall satisfaction.
Pork Award Winner – Aldi
Aldi was the winner of Canstar Blue’s Most Satisfied Customers – Supermarket Meats award for pork in 2024.
Pork Chops – IGA
IGA topped the pork chop ratings, with five-star reviews across the board: value for money, taste, freshness and overall satisfaction.
Pork Sausages – Aldi
Aldi was rated highest for pork sausages, with five-star reviews in all categories: value for money, taste, freshness and overall satisfaction.
Pork Mince – Aldi
Aldi was the top pick in the pork mince category, with five stars across the board: value for money, taste, freshness and overall satisfaction.
Pork Roast – Aldi
Aldi topped the pork roast ratings, with five-star reviews in all categories: value for money, taste, freshness and overall satisfaction.
Fish Award Winner – Aldi
Fish – Aldi
Aldi won the top spot in Canstar Blue’s fish ratings, with five-star ratings for taste, freshness and overall satisfaction and four stars for value for money.
Seafood Award Winner – Costco
Seafood (excluding fish) – Costco
Costco was the winner of Canstar Blue’s 2024 seafood awards, scoring five stars in every rating category: value for money, taste, freshness and overall satisfaction.
About our consumer experts
Rachel Bollerman: Content Producer
This article was written by Canstar Blue Home & Lifestyle Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health . Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.
When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.
Samantha Howse: Consumer Research Specialist
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and two years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Past ratings
Here are the past winners of Canstar Blue’s supermarket meat ratings:
2023:
- Beef: Aldi
- Chicken: Woolworths
- Lamb: Woolworths
- Pork: Coles
- Fish: Woolworths
- Seafood: Aldi
2022:
- Beef: ALDI
- Chicken: Coles & ALDI
- Lamb: Coles
- Pork: Coles & Woolworths
- Fish: Coles
- Seafood: Coles
2021
- Beef: ALDI
- Chicken: ALDI
- Lamb: Coles & ALDI
- Pork: ALDI
- Fish: ALDI
- Seafood: ALDI & Coles
2020
- Beef: ALDI
- Chicken: Coles
- Lamb: ALDI & Woolworths
- Pork: ALDI
- Fish: ALDI
- Seafood: ALDI
2019
- Beef: ALDI
- Chicken: ALDI
- Lamb: ALDI
- Pork: ALDI
2018
- Beef: ALDI
- Chicken: ALDI
- Lamb: ALDI
- Pork: ALDI