Supermarket Christmas Awards 2023

Fact Checked

How we rate supermarket Christmas foods

Our review compares supermarket Christmas foods on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which supermarket Christmas foods they think are best!

Find more detailed information on our Most Satisfied Customers methodology.

Leg Ham Award Winner – Woolworths

Woolworths won the Christmas leg ham award, with five stars in all categories: value for money, taste, freshness and overall satisfaction. Coles and Costco both scored five stars for value for money, and four stars for taste, freshness and overall satisfaction. IGA was rated four stars for value for money and taste, as well as three stars for freshness and overall satisfaction. Aldi was rated five stars for value for money, and three stars for taste, freshness and overall satisfaction.

Turkey Award Winner – Woolworths

Woolworths won the Christmas turkey award, with five stars across all categories: value for money, taste, freshness and overall satisfaction. Coles scored five stars for taste, as well as four stars for value for money, freshness and overall satisfaction. Aldi was rated five stars for value for money, four stars for taste, and three stars for freshness and overall satisfaction.

Christmas Pudding Award Winner – Aldi

Aldi won the Christmas pudding award, scoring five stars in all categories: value for money, taste, freshness and overall satisfaction. Coles was rated four stars in each category, while Woolworths scored four stars for taste, freshness and overall satisfaction, and three stars for value for money.

Pavlova Base Award Winner – Aldi

Aldi won the pavlova base award, scoring five-star ratings across all categories: value for money, taste, freshness and overall satisfaction. Woolworths was rated five stars for taste, four stars for freshness and overall satisfaction, as well as three stars for value for money. Coles scored five stars for taste and freshness, and four stars for value for money and overall satisfaction.

Fruit Mince Pies Award Winner – IGA

IGA won the fruit mince pies category, with five stars for taste, freshness and overall satisfaction, as well as four stars for value for money. Aldi was rated five stars for value for money, taste and freshness, and four stars for overall satisfaction. Coles scored five stars for freshness, four stars for value for money and taste, as well as three stars for overall satisfaction. Woolworths was rated four stars for freshness, and three stars for value for money, taste and overall satisfaction.

About our consumer experts

Kate Lockyer: Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate Lockyer. She has completed a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.

Meet the Editorial Team

Samantha Howse: Consumer Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

Meet the Research Team