Aussies have rated Woolworths as the top pick in Canstar Blue’s latest multigrain bread ratings, with five stars for texture, taste, packaging, freshness and overall satisfaction.
Our review compares multigrain breads on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which multigrain bread they think is best!
Canstar Blue surveyed 378 Australians for their feedback on the multigrain bread they’ve purchased and eaten from a supermarket or grocer (i.e. not from an independent bakery / bakery chain) within the last three months. Note: this survey includes bread purchased from the bakery section at the supermarket as well as bread packaged for the shelf.
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Woolworths offers multigrain bread in two styles: soft sandwich and high-fibre sandwich. Its loaves are made from 94% Australian ingredients, containing soy, gluten, wheat and mixed grains (among other ingredients). Woolworths multigrain bread products can be purchased in 650g or 700g bags. Woolworths also offers a range of white bread, wholemeal bread, sourdough bread, wraps, buns, rolls, gluten-free bread and artisan style bread options.
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate Lockyer. She has completed a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners from Canstar Blue’s multigrain bread ratings:
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