You’re viewing our 2022 ratings for Liquid Gravy & Stock. We don’t currently plan to update this rating in the future.
MasterFoods and Gravox were joint winners in Canstar Blue’s latest liquid gravy & stock ratings, with both brands rating best for overall satisfaction and range variety. MasterFoods also scored five stars for consistency and value for money, while Gravox achieved extra top marks for taste and packaging design.
Whether it’s to drizzle over some bangers and mash, or to add some flavour to your Sunday chicken roast – gravy is a go-to ingredient in so many homemade meals. If you don’t have time to whip up your own stock or prefer to buy something already made, store-bought gravy can be a great option. In fact, our latest survey of consumers found that nearly a third (29%) buy gravy or stock on their regular grocery shop! But, with so many options on supermarket shelves, how do we know which gravy to stock up on?
To find out, Canstar Blue surveyed more than 460 Australian consumers for their feedback on the liquid gravy or stock they purchased from a supermarket (and consumed) in the last three months. Respondents rated brands on various drivers of satisfaction including taste, consistency, range variety, packaging design and value for money. Overall satisfaction is also assessed as an individual rating. Brands that received at least 30 responses are included in our report.
It’s all ‘gravy’ for MasterFoods and Gravox, who shared first place in our latest review! Both brands were rated best for overall satisfaction and in several other categories.
Here are the best brands of liquid gravy and stock, as rated by consumers in Canstar Blue’s review:
MasterFoods and Gravox topped our ratings as the only two brands to receive five stars in any category. Both were rated best for overall satisfaction and range variety. MasterFoods also scored five stars for consistency and value for money, while Gravox achieved additional top marks for taste and packaging design.
Campbell’s, Woolworths and Coles rounded up the scores on four stars for overall satisfaction, while Continental got three stars.
MasterFoods came onto the market in 1945 as a family business, and in 1967 was sold to Mars Inc and Mars Food Australia, where it has since ridden the gravy train as a popular supermarket brand. MasterFoods doesn’t just deal in gravy, however, and also offers sauces, seasonings, herbs and spices, crushed garlic and chilli and meal bases.
It’s all in the name! Gravox has carved out a place for itself as a gravy specialist since it emerged in 1917, becoming a household name a few years later when it was used frequently throughout the war years. Gravox products come in several forms, including liquid, canister, sachet, boxed and a premium range that includes varied flavours.
There are many different flavours of gravy, each one designed to complement whatever meal you may be whipping up in the kitchen. Our survey reveals that the top gravy flavour is ‘traditional’ (28%), which usually refers to a brown gravy sauce. However, it seems Aussies like to shake things up as well, opting for a nearly equal split between roast gravy (15%), chicken gravy (12%) and pepper steak gravy (10%). Other popular flavours include chip, mushroom, and brown onion.
No matter the flavour, gravy is a favourite on the dinner plate and a regular item in people’s shopping baskets. Almost a third of consumers surveyed pick up a packet on their regular shop (29%), nearly half of consumers are loyal to one brand (38%), and even more, like to shop around to find that perfect flavour (43%). Whichever way you take your gravy, there are plenty of brands and flavours to play around with and try.
This report was written by Canstar Blue’s Content Producer Luciana Lawe Davies. She writes about streaming, appliances and consumer products and services. Luciana enjoys bringing readers the best in what’s on TV and at the shops, including the best deals and latest reviews.
Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and eaten liquid gravy or stock in the last three months – in this case, 462 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
Here is the previous winner of Canstar Blue’s liquid gravy and stock review:
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