Aussies have rated Coles and Woolworths as joint top picks in Canstar Blue’s latest supermarket hot cross buns ratings. Coles scored five stars for taste, freshness, texture, variety and range, packaging and overall satisfaction. Woolworths was rated five stars for taste, freshness, texture, variety and range, packaging and overall satisfaction.
Our review compares supermarket hot cross buns on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which supermarket hot cross buns they think are best!
Canstar Blue surveyed 1,908 Australians for their feedback on the supermarket branded hot cross buns they’ve purchased and consumed in the last three months.
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.
Find more detailed information on our Most Satisfied Customer methodology.
Coles offers an extensive range of hot cross bun flavours, with traditional fruit, traditional mini fruit, chocolate, apple and cinnamon, vegemite and cheese, fruit-free and gluten-free options available. The supermarket also offers Coles Finest Luxurious Fruit Hot Cross Buns, containing vine fruits, apricots, cranberries and candied orange peel.
The Woolworths hot cross bun range features a wide selection of flavours: traditional, Biscoff, apple and cinnamon, Cadbury chocolate, extra soft fruitless, indulgent brioche, mini extra soft, Cadbury Caramilk, richly fruited and fairy bread. Woolworths also offers gluten-free hot cross buns in several flavours.
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate Lockyer. She has completed a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners from Canstar Blue’s hot cross buns ratings:
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