Best-Rated Fruit Juice

Canstar Blue surveyed 1,810 Australians for their feedback on the fruit juice brands they’ve purchased and consumed from a supermarket or grocer (from either the aisles or the fridge section) in the last six months. Note: this does not include freshly squeezed fruit juice, juice from a juice bar, juice from a restaurant, or fruit drinks.

• The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their fruit juice brand from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:

• Overall satisfaction: measures consumer satisfaction with a fruit juice brand as an individual score NOT a combined total of all criteria.
• Taste: the juice tasted authentic given the ingredients and flavour description.
• Texture & consistency: the texture and consistency of the juice was as expected (i.e. there was pulp if labelled as containing pulp or vice versa.).
• Packaging convenience: the product packaging was easy to open, store and use (i.e. the juice could be poured, or drunk from the container without being spilt.).
• Value for money: cost was low for the quality, flavour, and ingredients of the juice.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

• Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
• When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
  • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

1. Westcliff (ALDI)
2. Coles
3. The Juice Brothers
4. Original Juice Co. Black Label
5. Golden Circle
6. Nudie
7. Berri
8. Daily Juice
9. V8
10. Goulburn Valley
11. Woolworths
12. Just Juice

ALDI brand Westcliff squeezed more than a few five-star ratings, scoring best in value for money, texture and consistency, and overall satisfaction.

The Juice Brothers and Original Juice Co. Black Label shared five stars for taste and texture and consistency, with the latter streaking ahead to also gain top marks for packaging convenience. Finally, Australian juice company Nudie, also pleased respondents on taste, receiving five stars.