Best-Rated Frozen Dessert Brands

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If you need something to bring to a party in a pinch or you’re looking for an easy dessert to feed the whole family, frozen desserts could be the way to go. In this review, Canstar Blue compares a range of frozen dessert brands. This includes desserts that you purchase from the freezer section of your local supermarket and heat in the oven or microwave. Check out our frozen desserts review to see which brands have been rated as the top cheesecakes, pies and crumbles and frozen cakes.

How we rate frozen desserts

Our review compares frozen desserts on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which frozen dessert they think is best!


Canstar Blue surveyed 3,005 Australians for their feedback on the frozen desserts they’ve purchased and eaten in the last six months.

  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.


Respondents rate their satisfaction with their frozen dessert from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a frozen dessert as an individual score, NOT a combined total of all criteria.
  • Value for money: quality and quantity of product for price paid.
  • Taste: as expected from flavour description.
  • Variety and range: good range of product options.
  • Packaging: provides sufficient information, easy to use, easy to store, functional.
  • Texture and consistency: as expected for product.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands have been compared in this survey. Our 2025 customer satisfaction survey featured brands such as Sara Lee, Coles, Woolworths, Nanna’s, Streets, Cadbury and Peters.

Find more detailed information on our Most Satisfied Customers methodology.


Sara Lee

Best Frozen Cheesecake Brand – Sara Lee

cns-msc-frozen-desserts-cheesecake-2025

Here are the best frozen cheesecake brands by overall satisfaction, as rated by consumers in Canstar Blue’s latest review:

  1. Sara Lee
  2. Coles
  3. Woolworths

 

Sara Lee won the frozen cheesecake category for the fifth year in a row, with five-star ratings in every category: texture and consistency, value for money, taste, variety and range, packaging and overall satisfaction.

Coles was rated second best, receiving four stars in every category.

Woolworths came in third, scoring four stars for texture and consistency, value for money, taste, packaging and overall satisfaction and three stars for variety and range.

Nanna's

Best Frozen Pie and Crumble Brand – Nanna’s

cns-msc-frozen-desserts-pie-and-crumble-2025

Here are the best frozen pie and crumble brands by overall satisfaction, as rated by consumers in Canstar Blue’s latest review:

  1. Nanna’s
  2. Sara Lee
  3. Coles

Nanna’s was the top pick in Canstar Blue’s frozen pie and crumble ratings for the third year in a row. The brand received five stars for taste, texture and consistency, variety and range, packaging and overall satisfaction, and four stars for value for money.

 

Sara Lee was the second favourite, with five stars for variety and range, four stars for taste, texture and consistency, packaging and overall satisfaction, as well as three stars for value for money.

 

Coles came third, scoring five stars for value for money, four stars for variety and range and packaging and three stars for taste, texture and consistency and overall satisfaction. Coles also received three stars for taste, texture and consistency and overall satisfaction.

 

Cadbury

Best Frozen Cake Brand – Cadbury

cns-msc-frozen-desserts-cake

Here are the best frozen cake brands by overall satisfaction, as rated by consumers in Canstar Blue’s latest review:

  1. Cadbury
  2. Sara Lee
  3. Streets
  4. Woolworths
  5. Peters
  6. Coles

Cadbury topped the frozen cakes ratings, with five-star ratings for texture and consistency, taste, packaging and overall satisfaction. Cadbury also earned four stars for variety and range and three stars for value for money.

Sara Lee came in second, scoring five stars for taste and variety and range, four stars for texture and consistency, packaging and overall satisfaction and three stars for value for money.

Streets was third, receiving four-star ratings for texture and consistency, taste, value for money, variety and range and overall satisfaction, and three stars for packaging.

Woolworths received five stars for value for money, four stars for taste, variety and range and overall satisfaction and three stars for texture and consistency and packaging.

Peters scored four-star ratings for texture and consistency, taste, packaging, variety and range and overall satisfaction. It received three stars for value for money.

Coles scored four stars for value for variety and range and three stars for texture and consistency, taste, value for money packaging and overall satisfaction.

About our consumer experts


Rachel Bollerman: Content Producer

This article was written by Canstar Blue Home & Lifestyle Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health . Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.

When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.

 

Meet the Editorial Team

 

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and two years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

 

Meet the Research Team

Here are the previous winners from Canstar Blue’s frozen dessert ratings:

2024

  • Best frozen cheesecakes: Sara Lee
  • Best frozen pies & crumbles: Nanna’s
  • Best frozen cakes: Streets

2023

  • Best frozen cheesecakes: Sara Lee
  • Best frozen pies & crumbles: Nanna’s
  • Best frozen cakes: Sara Lee

2022

  • Best frozen cheesecakes: Sara Lee
  • Best frozen pies & crumbles: Sara Lee
  • Best frozen cakes: Cadbury

2021

  • Best frozen cheesecakes: Sara Lee
  • Best frozen pies & crumbles: Coles
  • Best frozen cakes: Peters

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