Best-Rated Easter Chocolates 2024
Aussies have rated Haigh’s as top pick in Canstar Blue’s latest Easter chocolate ratings, with five stars for taste, texture, variety and range, packaging and overall satisfaction.
How we rate Easter chocolate
Our review compares Easter chocolate on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which Easter chocolate they think is best!
Canstar Blue surveyed 2,073 Australians for their feedback on the Easter chocolate they’ve purchased and consumed in the last three months.
- The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.
Respondents rate their satisfaction with their Easter chocolate brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
- Overall satisfaction: measures consumer satisfaction with Easter chocolate as an individual score, NOT a combined total of all criteria.
- Value for money: quality and quantity of product for price paid.
- Taste: the Easter chocolates tasted authentic and matched the flavour description on the packaging.
- Texture: as expected for the product.
- Variety and range: the Easter chocolate brand offered a variety of product options.
- Packaging: the Easter chocolate packaging made it easy to open and store.
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.
- Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
- When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
- The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
- Haigh’s
- Kinder
- Lindt
- Darrell Lea
- Red Tulip
- Nestle (including Smarties)
- Cadbury
- ALDI
- Ferrero Rocher
- M&M’s
- Woolworths
- Coles
Find more detailed information on our Most Satisfied Customer methodology.
Top Easter Chocolate Brand – Haigh’s
Haigh’s was founded in Adelaide in 1915 and is Australia’s oldest family owned chocolate maker. It has 21 retail stores across Adelaide, Melbourne, Sydney and Canberra. The brand has a wide range of Easter products, with traditional large Easter eggs in milk, dark and white chocolate and specialty flavoured eggs in mango, liquorice, caramel, orange and more.
About our consumer experts
Rachel Bollerman: Content Producer
This article was written by Canstar Blue Home & Lifestyle Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology. She has worked in a variety of public relations, marketing and communications roles, gaining experience in community management, social media marketing, blog writing and other styles of copywriting. When she’s not working, Rachel enjoys doing arts and crafts projects at home and spending time with friends.
Samantha Howse: Consumer Research Specialist
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Past Ratings
Here are the past winners from Canstar Blue’s Easter chocolate ratings:
- 2023: Kinder
- 2022: Lindt
- 2021: Lindt
- 2020: Ferrero Rocher
- 2019: Ferrero Rocher