Aussies have rated Lurpak as the top pick in Canstar Blue’s latest butter ratings, with five-star reviews in taste, texture and consistency and overall satisfaction.
Our review compares butter on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which butter they think is best!
Canstar Blue surveyed 1,919 Australians for their feedback on the butter brand(s) they’ve purchased from a supermarket or grocer within the last three months.
Respondents rate their satisfaction with their butter brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our ratings methodology.
Lurpak took out the top spot in this year’s butter ratings scoring five stars for overall satisfaction, taste and texture and consistency as well as four stars for value for money, packaging and variety and range.
Danish brand Lurpak has enjoyed a rise in popularity in recent years thanks to clever marketing and its distinct tangy flavour. Lurpak’s butter is made using lactic culture, which creates a tangy flavour favoured in European butter and sets it apart from other butters on Aussie supermarket shelves. Lurpak’s butter range includes butter blocks in 250g, 400g and 1kg sizes in lightly salted and unsalted, spreadable tubs of lightly salted and unsalted butter as well as a unique garlic butter.
Pure Valley scored five stars for packaging, and four stars for overall satisfaction, taste, value for money, and texture and consistency, as well as three-stars for variety and range.
Pure Valley is an Australian butter brand sold at Aldi, which includes both salted and unsalted blocks of butter. You can find varying sizes including 250g and 500g of both the salted and unsalted butters.
Beautifully Butterfully scored five stars for value for money and four stars in all other categories including overall satisfaction, taste, texture and consistency, packaging and variety and range.
Aldi’s Beautifully Butterfully is a spreadable blend that’s perfect for sandwiches, toast or crackers. Unlike traditional butters that only contain milk, the Beautifully Butterfully blends contain other ingredients, like canola oil, to make them spreadable straight from the fridge. Customers can buy the Beautifully Butterfully dairy blend in 500g tubs or the Beautifully Butterfully buttery spread in 1 kilogram tubs.
Western Star scored four stars in all categories: overall satisfaction, taste, value for money, texture and consistency, packaging, and variety and range.
Western Star is a popular brand of butter sold in major supermarkets across Australia. . Western Star’s range includes salted and unsalted butter, unsalted cultured butter,, original soft spreadables tubs, supersoft spreadable tubs and spreadable soft’n’less with 40% less salt tubs.
Mainland scored five stars for taste, texture and consistency and variety and range, four stars for overall satisfaction and packaging and three stars for value for money.
Mainland is a New Zealand brand that produces a variety of butter blocks and spreadable butters. One of its key points of difference is that its spreadable butter is made with 100 percent pure butter, unlike many other spreadable butters that use oils and water to change the consistency. You can expect to spend between $3 to $8 for tubs and blocks of Mainland butter.
Devondale scored a five stars for variety and range and four stars in all other categories:overall satisfaction, taste, value for money, texture and consistency and packaging.
Easily recognisable thanks to its smiling blue cow logo, Devondale butter is hard to miss in the dairy aisle. The brand offers a range of options, including l salted and unsalted butter blocks , as well as its Dairy Soft line of original, salt-reduced and extra soft spreads. Devondale sells butter in 250g, 500g and 750g packets and tubs, and you can expect to pay anywhere from $4 to $10 at the checkout.
Bertolli scored five stars for variety and range, four stars for overall satisfaction, taste, value for money and packaging and three stars for texture and consistency.
Unlike other butter spreads, Italian-owned Bertolli uses oil as its main ingredient and boasts lower levels of saturated fat than traditional butter. The company produces two types of spread: Bertolli with butter and Bertolli classic. Customers can expect to pay between $4.50 and $6.50 for Bertolli spreads.
Wooloworths scored four stars rating for value for money and three stars in all other categories: overall satisfaction, taste, texture and consistency, packaging and variety and range.
Woolworths’ essentials brand sells salted and unsalted blocks of butter made with 100 percent milk. Blocks come in 250g and 500g varieties with packaging conveniently marked in 50g increments for easy measuring for cooking. You can expect to pay $3 to $5 for woolworths butter blocks.
Coles scored four stars for value for money and three stars in all other categories, including overall satisfaction, taste, texture and consistency, packaging and variety and range.
Coles sells three varieties of butter: Coles butter, Coles Australian butter, Coles spreadable dairy blend. Both types of butter are made using 100 percent milk, with the key difference being the Coles Australian butter is made with Australian milk. Coles spreadable butter is made with additional ingredients, such as canola oil, to achieve a spreadable consistency. Blocks come in 250g and 500g portions and customers can expect to pay from $3 to $8 for all varieties.
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners from Canstar Blue’s butter ratings:
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