Best-Rated Breath Mints Brand

See Our Ratings Methodology.

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Most Satisfied Customers | Tic Tac

Aussies have rated Tic Tac as the top pick in Canstar Blue’s latest breath mints ratings, with five stars for effectiveness, variety and range and overall satisfaction.

Tic Tac

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How we rate breath mints

Our review compares breath mints on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which breath mints they think are best!


Canstar Blue surveyed 543 Australians for their feedback on the breath mints they’ve purchased and used in the last six months.
  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.



Respondents rate their satisfaction with their breath mint brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with breath mints as an individual score, NOT a combined total of all criteria.
  • Value for money: quality and quantity of product for price paid.
  • Taste: as expected from flavour description.
  • Effectiveness: leaves breath feeling and smelling fresh.
  • Packaging: provides sufficient information, easy to use, easy to store, functional.
  • Texture and consistency: as expected for product.
  • Variety and range: good range of product options.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.


Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

• Tic Tac
• Aldi
• Eclipse
• Mentos
• Wrigley’s Extra

Find more detailed information on our Most Satisfied Customer methodology.

Top Breath Mints Brand – Tic TacTic Tac_PROD_10_04_24

Tic Tac was founded by the Italian Ferrero corporation in 1969. The popular breath mint brand offers a wide range of flavours: classic freshmints, tropical adventure, orange, fruit adventure, strawberry and cream, wintergreen and sprite. Depending on the flavour, Tic Tacs can be purchased in containers of 50, 60, 100 or 200.

About our consumer experts

Kate Lockyer: Content Producer

This report was written by Canstar Blue’s Home and Lifestyle Content Producer Kate Lockyer. She has completed a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.

 

Meet the Editorial Team

 

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

 

Meet the Research Team

Past Ratings

Here are the past winners from Canstar Blue’s breath mints ratings:

  • 2023: Mentos
  • 2022: Mentos

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