Best Sweet Biscuits | 2024 Reviews & Ratings

How we rate sweet biscuits

Our review compares sweet biscuits on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which sweet biscuits they think are best!

How many Australians do we survey for our ratings?

Canstar Blue surveyed 2,144 Australians for their feedback on the sweet biscuits they’ve purchased from a supermarket or grocer and eaten in the last six months.

The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

What criteria are used to rate sweet biscuit brands?

Respondents rate their satisfaction with their sweet biscuit brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:

Overall satisfaction: measures consumer satisfaction with sweet biscuits as an individual score, NOT a combined total of all criteria.
Taste: as expected from flavour description.
Texture: as expected for product.
Value for money: quality and quantity of product for price paid.
Packaging: provides sufficient information, easy to use, easy to store, functional.
Variety and range: good range of product options.

How do we determine the winner?

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
- The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Which sweet biscuit brands do we rate?

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

Tim Tam (Arnott’s)
Assorted Creams (Arnott’s)
Scotch Finger (Arnott’s)
Shortbread Creams (Arnott’s)
Belvita
Mint Slice (Arnott’s)
Coles Chocolate Chip Cookies
Lotus Biscoff
Monte Carlo (Arnott’s)
Kingston (Arnott’s)
Crowns (Arnott’s)
McVities Digestives
Classic Assorted (Arnott’s)
Ginger Nuts (Arnott’s)
Oreo
Cadbury Fingers
Woolworths Scotch Finger
Tiny Teddy (Arnott’s)

Find more detailed information on our Most Satisfied Customer methodology.

Top Sweet Biscuits Brand – Tim Tam (Arnott’s)

Tim Tam

Arnott’s are a well-known Australian snack foods manufacturer, with a wide range of sweet biscuit options on offer. Its Tim Tam biscuits are available in a variety of flavours: original, coconut cream, chewy caramel, butterscotch and cream, white, dark, double coat and Murray River salted caramel. Tim Tam also offers a range of ‘deluxe’ products that feature extra chocolate and a gooey centre. Included flavours are decadent triple choc, salted caramel brownie and choc mint. Arnott’s also stocks a gluten-free Tim Tam, made in the original chocolate flavour.

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About our consumer experts

Kate Lockyer: Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate Lockyer. She has completed a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.

Meet the Editorial Team

Samantha Howse: Consumer Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

Meet the Research Team